Marketing Mistakes SMEs Make During IPO Launch
Initial Public Offerings (IPOs) are becoming the favored way of growth, credibility and entry to capital markets among small and medium enterprises (SMEs) in India. Yet, most promoters start the IPO process with full spirit and poor preparation, especially in marketing and communication tactics.
5 Financial Mistakes That Can Derail Your SME IPO
IPO of SMEs is a radical juncture that every small or medium enterprise would take when going public. The idea of raising funds, becoming known to the market, and becoming credible to the investors is thrilling. The road is however full of financial traps that can derail even well-intentioned companies.
